Dental Marketing FAQ’s
What kind of companies do You Work With?
We are asked this question because much of our clientele is through referals or word of mouth as being one of the best agencies, and unfortunately we need to turn down many requests.
Here is our criteria:
1) Your company has been in business at least 3 years.
2) Your company must do a minimum of $3 million revenue, OR you company has at least 2 locations.
3) You must be seeking aggressive growth for your company.
What Should My Marketing Budget Be?
The Small Business Administration suggests that businesses under $5 million in revenue should spend somewhere between 7% and 8% of revenue on marketing.
However, Each industry is unique and what we find, along with other dental experts, is that somewhere between 5% and 7% is typically an effective level of investment if you are looking to maintain and/or grow your practice.
What is The Average Acquisition Cost For a New Patient?
$250. From our experience most clinic average $250 per patient. While this may differ in geographic areas you can use this as a benchmark. The goal is to tracking all channels of marketing and eliminate the higher cost ones and invest more in the lower cost channels.
This also depends of the type of dentistry you practice.
For instance, the highest allowable cost for a new patient is in cosmetic dentistry, where cost per patient can be 5X that of general dentistry.
The percentages can go up or down depending on various other internal and external factors. Some examples of such factors are; level of competition in your area, legal requirements, political changes, market fluctuation, organizational direction, staffing needs or changes, stage of growth the practice is currently in, and so on.
How Fast Can I Expect Results?
This is also significantly impacted by the above internal and external factors. There are some elements of your online presence and internet marketing that take longer, but have longer lasting results.There are ways to expedite results while you wait for the other elements to gain traction. A healthy balance of each will give you a good blend and the typically, most desirable results for your practice, so that you can get both the quickest and the longest lasting impact.
What Are Your Prices?
You want to know what having a company like Grandeur Consulting help you grow your practice costs, and we want to tell you! Unfortunately, having a fixed price for dental internet marketing would be like making every Olympic runner wear the same size shoe – there’s no one size fits all. If someone tells you there is, this should be cause for concern. Think of it this way, it would make no sense for you to prescribe a plan of care for a patient needing your help, without actually ever looking into that patient’s mouth. That’s why we customize a strategy that’s right for you. Our approach is not the same in all areas, every marketing campaign is unique, every website is unique, and every strategy is unique – this is because your practice is unique.
Our prices are typically based on your current situation, with packages starting around $1,800 per month, while most common programs come in around $2500-$4000/mo. for top marketing SEO and website visibility.
For a complete marketing system that includes full online visibility and SEO rankings, credibility with reputation management, and full marketing plan with both online and offline exposure (40% online, 60% offline) that has the most complete lead generation system along with sales process completion, runs from $6,500 – $28,000 monthly.
The top marketing program includes on-going branding of your practice and is a complete growth system.
*NOTE – This question regarding pricing, ties in to the question “How much should I budget for best marketing results, and for how many months?”
This response is important to understand the complete picture of costs regarding your dental practice.
Obviously the pricing will depend on the aggressiveness
This complete package is used by the most aggressive dental practices that usually have more than one practice (2-5) and wish to dominate their category and location areas, and be THE Go-To dentist.
* Please remember these are averages and there are many details not covered in this FAQ section.
Click here for a consultation and to find out what that strategy would be.
What Makes Your Company Different?
We believe there are many things that make us different. The main component that doctors want to know is that we focus on your results. We don’t focus solely on website traffic or clicks, what we want is more patients in your chair. This is because that is what you care about. We are growing your practice together and truly understand that your success is our success.
That’s why we use the latest cutting edge techniques, employ highly skilled experts in each area, and keep up to date with the ever-changing and evolving internet and marketing worlds. We do this to convert patients searching online, to patients in your office and do so methodically, by focusing on how potential patients interact with the dental industry, the internet, marketing and each other to make their decisions on who to choose. Every practice we work with has a custom tailored marketing campaign that we create based on their unique situation. No more cookie-cutter designs, no more templated websites. Just beautiful, highly converting websites, with robust content to help your practice get the new patients you desire.
Do you require contracts?
The short answer, is Yes.
We will assess your unique situation to decide what will be best for you. A part of creating the strategy for your practice will be for us to help you determine what will be the best way to get the results you desire with the tools we know how to use. We will offer you programs that provide options with time commitments and without.
We will explain what we feel the benefits of each option to be, and allow you to choose.
How can I find out more about Grandeur Consulting?
You can check out our about us page or you can give us a call at (587) 523-1127 or fill out our contact form. We are very proud of the work we do here and are happy to answer any questions you have.
Why should I trust Grandeur Consulting?
There are so many reasons, but the most significant is that we believe in shared success. Your goals are our goals, and if we reach them together we have both succeeded. We want to build long term relationships with doctors who trust us and are benefitting from their relationship with us. We can only do this by providing a strong return on investment on our services, and by treating our clients well. We focus solely on the dental industry and internet marketing.
This focus allows us to leverage our diverse knowledge and experience, both our success and failures, to help guide doctors in the correct direction. We don’t take clients unless we think we can actually help them, because this is detrimental to all the goals we have for ourselves and for our clients. You’re not another number to us. To be certain our strong beliefs are reflected in the way you are treated, you will have a dedicated project manager that will know exactly what is happening with your website, campaigns, edits, etc. and will guide you through every step of the way.
What does your monthly reporting look like?
Your dedicated project manager will go through everything that is happening with your marketing and review your reports with you each month, explaining the results you’ve seen and answering any questions you have. You will also be able to access this information using a live system you can login to and do some pretty incredible analysis with. Of course, if you have questions outside of that monthly meeting, we’re always available to help, and have many people who are required to ensure you have all your questions answered.
Again, please note, that the responses in this FAQ section, is just a summary.
To get complete and detailed information, please book a time to speak or meet with one of our consultants.
Book an Appointment To Find Out More