Best Restaurant Marketing Companies In Edmonton
Traditionally restaurant owners would make use of the conventional marketing methods, such as advertising in the yellow pages, or distribution of flyers. Buying ads in local newspapers and buying radio or television commercials are some of the other methods that restaurants owners will usually consider. While those methods may still be used, there are many newer and even more cost effective methods that can be used to broaden the reach of your gourmet marketing efforts.
There are several disadvantages to the use of traditional methods, and what has now become pronounced, is that with the use of traditional restaurant marketing methods, there are characteristics that can make them inefficient. The characteristics that must be dealt with, are there is a time lag involved before any results can be noticed, and the results are very difficult to quantify.
Restaurant owners cannot expect to place advertisements in the media, and expect to see immediate results. While the time lag feature is inherent in other methods of restaurant marketing, there are alternate methods where the results can be monitored and measured, and they can be deployed for more immediacy.
One of the methods that has become popular as restaurant marketing method is the use of mobile marketing strategies. Even the well-recognized restaurant chains that operate globally have included some form of mobile marketing as part of the campaigns.
If you need more customers to your restaurants, instead of considering the traditional marketing methods, it may be to your advantage to find a firm that is involved with restaurant marketing using mobile marketing strategies. There is a seemingly natural link that has been developed between the act of social networking and restaurants, because the social networks were developed to bring people close together by sharing information.
Many restaurant owners feel that their website is a necessary evil – they know they need one but they tend to be so busy working hard in their businesses that they have little time or energy left to make sure that their restaurant marketing strategies include ensuring that they can be found online.
I have lost count of the number of restaurant owners or managers who have told me that they know they ‘need to get their website sorted’ but that they have so many other, more urgent, demands on their time. So how important is it that you, as a restaurant business, are successfully competing online?
Well, before you are too quick to dismiss the internet marketing of your restaurant as not being high priority, consider the results of a recent survey carried out by Kleinwort Benson. It showed that 76 per cent of business owners are increasing their use of internet marketing. What’s more, 53 per cent regarded their online presence as ‘critical’ to the success of their business. Of the remaining 47 per cent, The Financial Times said: “The 47 per cent that don’t believe that an online presence is critical to their business, don’t get it.
“If they aren’t online, positioning themselves as the ‘go-to company’ in their field, one of their competitors will be.”
Can you really afford to ignore the importance of your website as more and more of your potential customers turn to searching for local restaurants in your area online? The problem is that most restaurant business owners are disappointed with their websites and they therefore jump to the conclusion that their restaurant marketing plan is not likely to benefit much from internet marketing strategies.
This is a mistake. The problem is not necessarily the website itself (although it very often can be, but that is another whole subject in itself) but the fact that people are not finding it. The main reason why most restaurant websites don’t perform is that, when independent restaurant owners want to put up a new site, they turn to design and website construction companies to do it for them. This might seem like the logical thing to do but, actually, it isn’t.
Designers know about design and… that is about it. They can make your website look attractive. What they cannot do is make sure your prospects will actually find your website on Google and the other search engines. What they also cannot do is make sure that, when people do visit your website, a good percentage of them are motivated to book with you.
If you want your restaurant’s website to be more than just an online brochure, if you really want to turn your website into a money-making machine and a vital part of your restaurant marketing plan, then what you need is an expert in online marketing.
For example, let’s compare your restaurant to a car. It may well be nice to have a car that looks impressive and sleek. You might want your car to be a certain colour because you think that blue, or red, looks really cool. But unless your car is fitted with the right engine, unless it actually performs and gets you to where you want to go, then it is useless to you. It is the same with your website.
No matter how beautiful your website is, it is useless if nobody is finding it or if the visitors who are arriving at your site are not compelled to contact you in some way. Get this right, and you are likely to be very surprised at the amount of business available to you now on the internet, just waiting for you to claim it.
One the ideas that can be used in the marketing methods for your restaurants, is to encourage your visitors and customers to post reviews and many of the restaurant review sites on the Internet. There are scores of restaurant review sites, and you can offer discounts to your customers for posting reviews at some of the sites such as Urban spoon, Yelp, Menu Pages, Google+ and others.
These methods are effective, because reviews are one of the resources that prospective clients or customers look at when doing research or try to find information about service providers. Diners no longer just visit a restaurant.
For whatever reason, they now feel compelled to tell others that they have visited the restaurant, and will often go into great detail to become a critic to tell others of their experience, by describing the meals, prices and the service. By having reviews at review sites potential customers are reminded of your business, making it one of the more cost effective gourmet marketing methods.